Viewership for the Grammy Awards has hit a record low.
According to The Wrap, 8.8 million viewers tuned in across all platforms, which’s down 10 million from 2020’s 18.8 million. The award show’s previous record low was 16.9 million viewers in 2006.
According to Nielsen, the show had a 2.1 rating among the target demographic of 18-49, worse than the prior record low of 5.4 in 2020.
